CONTENT DONE DIFFERENTLY.
There's more to creating content than just writing words. Understanding your audience and tailoring your content accordingly is the key to making connections. That's where Unicorn Content stands out from the herd.
INSIGHT + CREATIVITY = RESULTS
It's a simple formula, but one that over 25+ years in the business has consistently proven to be the difference between content that fills a web page and content that connects and drives action.
I’m committed to working in partnership with clients to achieve results.
Truth is, I’m a bit different. For me, like many creatives, nothing is black and white, and nothing is impossible.
services
Editorial services
Editorial services
Editorial services
Words matter. Whatever the platform, it’s what you say and how you say it that determines whether people will listen.
Articles, blogs, eNewsletters, social media, PR, annual reports, features, advertorials – you name it, I'll write it (with that Unicorn touch, of course).
Content strategy
Editorial services
Editorial services
There is no one size fits all approach to good content. Knowing your audience and developing ideas inspired by those insights can take your content to places you never thought you – and your business – could go.
I can help you connect with your clients on their channel of choice.
Creative workshops
Editorial services
Creative workshops
Combining strategy, team building and fun in a very non-corporate fashion, my creative workshops are designed to help people reconnect with the creative within.
My aim is to help content creators connect with their organisation's big picture.
About Me | Deb Eccleston
A journalist by trade, my career trajectory has been anything but straight. I cut my teeth in the newsroom of the Townsville Bulletin where I wrote hard news, soft news, features (travel, motoring, real estate, fashion, arts and culture, advertising) and anything else that came my way.
My dream of being the next Jana Wendt (Google if you must, young whippersnappers) was boycotted by a handsome gent and it wasn’t long before I was married with three kids. After a spell freelancing for clients including the Townsville City Council and North Queensland Cowboys, we headed south where, after a two-year battle with breast cancer, I joined RACQ and enjoyed a fabulous 13-year career.
I’ve ventured into the world of Communications in the not-for-profit sector and my passion for the written word still burns bright. Creating content gives me a creative buzz that is seriously addictive. What have I learned over my 25+ years in the industry? That everyone has a story to tell – you just have to ask the right questions. And to always be grateful for my perfectly imperfect life.
